ThiNganHang Sách - Tài liệu thi tuyển
30 câu trắc nghiệm Quản trị nguồn nhân lực (Có Đáp án)
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CONTENTS
GLOSSARY ............................................................................................................... iv
LIST OF TABLES ....................................................................................................... v
LIST OF FIGURES .................................................................................................... vi
CONTENTS .............................................................................................................. vii
PREFACE ................................................................................................................... 1
Background of the study .......................................................................................... 1
Research methodology............................................................................................. 2
CHAPTER 1: AN INTRODUCTION TO CIRCLE K STORES INC .......................... 3
1.1 About Circle K Stores Inc .................................................................................. 3
1.2. Circle K Vietnam .............................................................................................. 6
1.3. Market share ..................................................................................................... 8
1.4. Management structure at CKVN ..................................................................... 10
CHAPTER 2: LITERATURE REVIEW .................................................................... 13
2.1 The concept of demand planning ..................................................................... 13
2.2 The characteristics of demand planning ........................................................... 14
2.3 Forecasting principles and process ................................................................... 16
2.4. Retail industry ................................................................................................ 18
2.4.1. Definition and characteristics of retail ...................................................... 18
2.4.2. Retail Operations ..................................................................................... 19
2.5. Apply multiple linear regression to demand forecast in retail .......................... 25
CHAPTER 3: REPLENISHMENT PLANNING ACTIVITIES AT CKVN ............... 32
3.1. General replenishment planning at CKVN ................................................. 32
3.2. Demand forecasting at CKVN ................................................................... 33
3.3. Lead time forecasting ................................................................................ 40
3.4. Order cycle and service level goal analysis ................................................ 42
3.5. Replenishment ........................................................................................... 44
CHAPTER 4: ANALYZE AND IMPROVE PROMOTIONAL FORECASTING
ACCURACY ............................................................................................................. 49
4.1. Reason for low promotion forecast accuracy .................................................. 49
4.2. Analysis of forecast accuracy based on ABC classification ............................. 50
4.3. Difference between SO and actual demand ..................................................... 53
4.4. Multiple Regression for promotional dummy variables ................................... 55
viii
4.4.1. Independent variables .............................................................................. 55
4.4.2. Implement Multiple Linear Regression with variables ............................. 56
4.5. Existing problems and future suggestions ....................................................... 60
CONCLUSION ......................................................................................................... 62
REFERENCE ............................................................................................................ 63