TABLE OF CONTENT

TABLE OF CONTENT.. 1

INTRODUCTION.. 3

Chapter 1 AN OVERVIEW OF FRANCHISING.. 6

1.1 The definition of franchising. 6

1.2 History of the Franchise. 7

1.3 Types of franchising. 8

1.3.1 Single-unit Franchise. 8

1.3.2 Multi- unit franchise. 9

1.3.3 Area development franchise. 10

1.3.4 Master franchising/ Regional Developer. 10

1.4 Factors influence franchising activities. 11

Chapter 2 FRANCHISE OPERATION OF PIZZA HUT IN VIETNAM... 12

2.1 An overview of Pizza Hut. 12

2.1.1 Company profile. 12

2.1.2 Franchising network of Pizza Hut in the world. 12

2.1.3 Process of conducting franchise of Pizza Hut 14

2.1.3.1 Searching for partner and receiving business proposal 14

2.1.3.2 Consideration of franchise. 14

2.2 Franchise operation of Pizza Hut in Vietnam.. 15

2.2.1 Background information of Pizza Hut in Vietnam.. 15

2.2.2 Strategy of operation of Pizza Hut in Vietnam.. 15

2.2.2.1 Marketing Mix. 15

2.2.2.2 Ingredients sources. 17

2.2.2.3 Controlling quality of product 18

2.2.2.4 Restaurant organization. 18

2.2.2.5 Human resources and internal organization. 19

2.3 Assessment franchise operation of Pizza Hut. 20

2.3.1 Achievements. 20

2.3.2 Limitations. 23

Chapter 3 LESSONS FOR DEVELOPING FRANCHISE IN BUSINESS IN THE FIELD OF FASTFOOD IN VIETNAM... 25

3.1 Opportunities and Challenges of developing franchising business in Vietnam.. 25

3.1.1 Opportunities. 25

3.1.2 Challenges. 25

3.1.2.1 From the franchisors ‘point of view.. 26

3.1.2.2 From the franchisees ‘point of view.. 26

3.2 Lesson for fast food Vietnam.. 27

3.2.1 Building a long-term franchising plan. 27

3.2.2 Building the effective franchising model 27

3.2.3 Choosing restaurant location. 28

3.2.4 Product quality. 28

3.2.5 Price strategy. 29

3.2.6 Supporting partners and building control systems. 29

3.2.7 From Government 30

CONCLUSION.. 31

REFERENCES. 32