Internship report - Improving effectiveness in online marketing strategy of VTV Broadcom

INTRODUCTION.. 1

CHAPTER 1: 3

OVERVIEW OF VTV BROADCAST AND TELECOM SERVICE COMPANY LIMITED.. 3

1.1      Formation and development of VTV Broadcom.. 3

1.1.1      Formation of the company. 3

1.1.2      Development of the company. 4

1.2      Organizational structure. 8

1.3      Recent business result and operation of the company. 10

CHAPTER 2: 12

ONLINE MARKETING STRATEGY OF VTVHD/T2 AT VTV BROADCOM... 12

2.1      Basic concepts about online marketing. 12

2.2      About the new product: receiver hub – VTVHD/T2. 14

2.3      Current online marketing situation of the new product 18

2.4      Results of online marketing after 2 months. 21

CHAPTER 3: 22

EVALUATION AND SUGGESTIONS TO IMPROVE THE ONLINE MARKETING AT VTV BROADCOM    22

3.1.     Evaluation of current situation. 22

3.1.1      Achievements. 22

3.1.2      Limitations. 22

3.2      Suggestions. 23

CONCLUSION   26