Khóa luận -  An analysis of organizational culture and employee’s job satisfaction at Joint Stock Commercial Bank For Foreign Trade of Vietnam – Vietcombank, Thanh Cong Branch

TABLE OF CONTENT TABLE OF CONTENT .................................................................................................... 1
LIST OF TABLES AND FIGURES ............................................................................... 5 LIST OF ABBREVIATIONS .......................................................................................... 7 ACKNOWLEDGEMENT................................................................................................ 8 ABSTRACT ........................................................................................................................ 9 CHAPTER 1: INTRODUCTION ................................................................................... 1
1.1. Rationale of the study..................................................................................1
1.2. Aims of the study .........................................................................................2
1.3. Scope of the study ........................................................................................2
1.4. Structure of the study..................................................................................3 CHAPTER 2: LITERATURE REVIEW....................................................................... 4
2.1. Culture and organizational culture ...........................................................4
2.1.1. Definition of culture..............................................................................4
2.1.2. Organizational culture .........................................................................5
2.1.2.1. Definition.............................................................................................5
2.1.2.2. Types of organizational culture ...........................................................6
2.1.2.3. Levels of organizational culture ..........................................................9
2.1.2.4. The impact of strong organizational culture on the development of a
corporation/organization .................................................................................13
2.2. Job satisfaction...........................................................................................14
2.2.1. Definition .............................................................................................14
2.2.2. Job satisfaction theory........................................................................15
2.2.2.1. Hierarchy of Needs............................................................................15
2.1.2.2. The Two-Factor Theory .....................................................................17
2.2.2.2. Job Characteristic Model...................................................................18
2.3. Relationship between organizational culture and employee’s job
satisfaction ............................................................................................................19
2.3.1. Positive organizational culture and employee’s job satisfaction....20
2.3.2. Negative organizational culture and employee’s job satisfaction ..22 CHAPTER 3: DATA AND METHODOLGY ............................................................24
3.1. Data .............................................................................................................24
3.1.1. Data sources.........................................................................................24
3.1.2. Data collection and sampling method ...............................................25
3.2. Research methodology ..............................................................................26

CHAPTER 4: EMPRICAL FINDINGS ......................................................................28
4.1. An overview of Vietcombank ...................................................................28
4.1.1. General Information...........................................................................28
4.1.2. Establishment and Development .......................................................28
4.1.3. Organizational structure ....................................................................29
4.2. An overview of Vietcombank, Thanh Cong Branch ..............................31
4.2.1. General Information...........................................................................31
4.2.2. Organizational structure ....................................................................31
4.2.3. Business activity ..................................................................................32
4.2.3.1. Capital raising activity.......................................................................32
4.2.3.2. Credit activity ....................................................................................33
4.2.3.3. Foreign currency trade.......................................................................33
4.2.3.4. Import-Export payment activity ........................................................33
4.2.3.5. Card and banking card service ..........................................................33
4.2.3.6. Customer development activity.........................................................34
4.2.3.7. Financial result ..................................................................................34
4.3. Organizational culture at Vietcombank, Thanh Cong Branch.............34
4.3.1. Types of organizational culture .........................................................35
4.3.2. Artifact level and its manifestations..................................................36
4.3.2.1. Office‟s architecture and decoration .................................................36
4.3.2.2. Brand name, logo and slogan ............................................................37
4.3.2.3. Language and style ............................................................................38
4.3.2.4. Leadership style.................................................................................39
4.3.2.5. Behavior within branch .....................................................................40
4.3.2.6. Behavior towards customers .............................................................41
4.3.3. Espoused beliefs and values ...............................................................42
4.3.3.1. Value..................................................................................................42
4.3.3.2. Attitude ..............................................................................................43
4.3.3.3. Business philosophy ..........................................................................43
4.3.4. The basic underlying assumptions ....................................................44
4.3.4.1. Assumptions about External Adaptation Issue..................................44
4.3.4.2. Assumptions about Managing Internal Integration ...........................44
4.3.4.3. Assumptions about Reality and Truth ...............................................45
4.3.4.4. Assumptions about the nature of time and space ..............................45
4.3.4.5. Assumptions about human nature, activity and relationship ............45
4.3.5. Evaluation of organizational culture at Vietcombank, Thanh Cong
branch 45
4.3.5.1. Strength..............................................................................................46
4.3.5.2. Weakness ...........................................................................................48

4.4. Employee’s job satisfaction at Vietcombank, Thanh Cong branch .....49
4.4.1. Survey of employees’ job satisfaction at Vietcombank, Thanh Cong
Branch 50
4.4.2. An analysis of job satisfaction at Vietcombank, Thanh Cong
Branch 50
4.4.3. Evaluation of employee’s job satisfaction at Vietcombank, Thanh
Cong branch......................................................................................................64
4.4.3.1. Strength..............................................................................................64
4.4.3.2. Weakness ...........................................................................................67
4.5. Relationship between organizational culture and employee’s job
satisfaction at Vietcombank, Thanh Cong branch ...........................................68
4.5.1. Positive employee’s job satisfaction ..................................................69
4.5.2. Negative employee’s job satisfaction.................................................70 CHAPTER 5: CONCLUSION AND RECOMMENDATIONS..............................73
5.1. Missions and Goals of Vietcombank, Thanh Cong branch ......................73
5.2. Recommendations for developing organizational culture and
employee’s job satisfaction at Vietcombank, Thanh Cong branch ................74
5.2.1. Developing the brand name and image of Vietcombank to the
public 74
5.2.2. Improving the business ethics among employees and staffs ...........75
5.2.3. Changing the physical working environment ..................................76
5.2.4. Building the specific value system .....................................................78
5.2.5. Changing the leadership style to adapt to the environment of all
the staffs and employees at Vietcombank, Thanh Cong branch .................79
5.2.6. Addressing conflict quickly................................................................81
5.2.7. Giving feedback to employees properly............................................82
5.2.8. Developing equal evaluation system..................................................83
5.2.9. Encouraging new ideas, creativity and innovation in the branch ..84
5.2.10. Encouraging the collaboration between the members of the branch
85
5.2.11. Improving employee’s job satisfaction with pay .............................85
5.2.12. Enhancing employee’s job satisfaction with opportunity for
training and promotion....................................................................................87
5.3. A brief summary ........................................................................................88 CONCLUSION.................................................................................................................89
REFERENCES .................................................................................................................90 APPENDIX 1 ....................................................................................................................95 APPENDIX 2 ..................................................................................................................100