Khóa luận - Competitive advantage achievement at Everest education, ltd

Table of Contents
Table of Contents ..............................................................................................................i List of tables & figures................................................................................................... iii Acknowledgement............................................................................................................v CHAPTER 1: INTRODUCTION ....................................................................................1 CHAPTER 2: LITERATURE REVIEW .........................................................................5
2.1. Competitive advantage within an organization.....................................................5
2.1.1. Definition of competitive advantage ...............................................................5
2.1.2. The process of achieving competitive advantage............................................6
2.2. Resources and capabilities in forming distinctive competencies ..........................7
2.2.1. Resources and capabilities ..............................................................................7
2.1.2. Distinctive competencies.................................................................................9
2.3. Three main types of business-level strategies with different value creation in
achieving competitive advantage................................................................................10
2.3.1. Value creation in Cost leadership strategy ....................................................10
2.3.2. Value creation in Differentiation strategy .....................................................11
2.3.3. Value creation in Integrated Cost leadership/differentiation strategy ..........12
2.4. The building of competitive advantage................................................................13
2.4.1. Efficiency ......................................................................................................13
2.4.2. Quality ...........................................................................................................14
2.4.3. Innovation......................................................................................................15
2.4.4. Responsiveness to customers ........................................................................16
2.5. Tools to develop competitive advantage within a company ................................16
2.5.1. Customer database as a tool to build competitive advantage........................16
2.5.2. Innovation as a tool to build competitive advantage.....................................18
2.5.3. Balanced Scorecard as a tool to build competitive advantage ......................19 CHAPTER 3: EMPIRICAL FINDINDS .......................................................................25
3.1. Overview about Everest Education, Ltd. .............................................................25
3.1.1. History of development .................................................................................25
3.1.2. Field of business ............................................................................................26

3.1.3. Organizational Structure ...............................................................................29
3.1.4. Business Performance ...................................................................................30
3.2. Analysis of distinctive competencies at Everest Education .................................31
3.2.1. Resources and capabilities at Everest Education ..........................................31
3.2.2 Distinctive competencies at Everest Education .............................................37
3.3. Strategy followed by Everest Education ..............................................................37
3.4. Competitive advantage achievement at Everest Education.................................38
3.4.1. Efficiency ......................................................................................................38
3.4.2. Quality ...........................................................................................................41
3.4.3. Innovation......................................................................................................42
3.4.4. Responsiveness to customers ........................................................................45
3.5. Evaluation ............................................................................................................47 CHAPTER 4: RECOMMENDATION ..........................................................................49
4.1. Recommendation for Everest Education in the building of competitive advantage
....................................................................................................................................49
4.1.1. Why Balanced Scorecard is recommended in the case of Everest Education
.................................................................................................................................49
4.1.2. The application of Balanced Scorecard in Everest Education‘s situation ....49
4.2. Recommendation for Educational startups in Vietnam .......................................53
4.2.1. Current Situation of Educational startups in Vietnam ..................................53
4.2.2 Why using Balanced Scorecard for Educational startups in Vietnam ...........62
4.2.3. The application of Balanced Scorecard in Vietnam‘s educational startups‘
situation ...................................................................................................................63 CHAPTER 5: CONCLUSION.......................................................................................73 REFERENCES...............................................................................................................75